They came to us with a big challenge, big because there are over 20 practices across New Zealand that will eventually take on the new look. And a challenge because The Doctors is keen to shrug off any stereotypical ‘medical’ connotations – being well is the thing, rather than being sick.
We did some pretty thorough market research and market testing before we unleashed this bad boy on the public. The result is bold, bright, brilliant! The first Doctors off the rank with the new branding is in Napier and over the next few years you’ll see this blooming lovely livery sprout up all over the country.
Makes me happy just thinking about it!